广告是营销的工具和手段,营销功能应被视为广告与生俱来的本质功能。营销离不开传播,传播是广告的最基本功能,广告通过信息的传播起到促进、劝服、增强、提示的作用。广告语的特点:简洁凝练、明白易懂、朗朗上口、新颖独特,富有情趣、主题突出……
1.Outside a muffler shop: \"No appointment necessary, we hear you coming.\"
一家消声器店外:\"根本不用预约,我们听到你来了!\"
2.Outside a hotel: \"Help! We need inn-experienced people.\"
酒店门外:\"帮帮忙!我们缺少常住小酒馆的人。\"
3.On a desk in a reception room: \"We shoot every 3rd salesman, and the 2nd one just left.\"
接待室的桌上:\"三个一轮!我们要毫不留情地赶走第三个推销员!注:第二个刚刚离开。\"
4.In a veterinarians waiting room: \"Be back in 5 minutes, Sit! Stay!\"
兽医的候诊内:\"稍候5分钟。趴下,别动!\"
5.At the electric company: \"We would be de-lighted if you send in your bill. However, if you don't you will be.\"
在电气公司:\"如果你送来钞票,我们会很高兴;如果你不送,就会被断电。\"
6.On the door of a computer store: \"Out for a quick byte.\"
电脑专卖店门上:\"出去找一个更快的字节。\"
7.In a restaurant window: \"Don't stand there and be hungry, come on in and get fed up.\"
餐馆橱窗:\"别饿着肚子傻呆在那儿,进来吧,吃顿饱饭!\"
8.Inside a bowling alley: \"Please be quiet, we need to hear a pin drop.\"
在保龄球馆:\"保持安静,我们需要倾听大头针落地。\"